Marketing Mastery Course

Module 1: Marketing – Mindset – Money

Module 2: Education-Based Marketing – Avatar – Reverse Engineering

Module 3: Copywriting – Monetizing Your Biz – Products Programs + Pricing (Bonus: Branding!)

Module 4: Marketing Practicalities & Basics – Websites

Module 5: Freebies – Optin & Landing Pages

Module 6: Funnels – Sales Pages – Launches (Bonus: Intuitive Selling)

Module 7: List Building Strategies + Webinars

Module 8: Facebook Marketing, Facebook Messenger Bots & more

Video One: What is Marketing?

Marketing Plan Pre-Assessment Download
My Marketring Commitment
Emotions Worksheet
Business Mindset Checklist
Money Medicine Prayer
What can you make in a Wanderlust Business? Worksheet
Pricing Your Programs Worksheet

Education Based Marketing – Avatar – Reverse Engineering

It’s time to get crystal clear on who you most want to work with, and what programs you’ll offer that will solve their key problems ensuring you’ll have repeat customers throughout the years. And we’ll be revealing the backbone of your marketing strategy – how to educate your clients so they purchase your solutions and how to reverse engineer that educational process.

We’ll cover:

Finding Crystal Clarity on Who You Most Want to Work With
Using Education Based Marketing to Sell a Solution to a Problem
Understanding “Reverse Engineering” – the Key to Marketing That Makes Sales
Using a Project Planning system to get your business organized
And much more!Downloads:
Avatar 1 Interview
Avatar 2 Pain Points
Avatar 3 Benefits
We Believe Download
Reverse Engineering Worksheet
MMA Project Planning Template

Copywriting – Monetizing Your Biz – Products Programs + Pricing (Bonus: Branding!)

We’ve all drooled over businesses that have a beautiful brand, catchy advertising, and seem to effortlessly attract clients to them. Now it’s your turn as we craft a cohesive story with compelling copywriting around you, your business and your brand so that folks feel comfortable and excited to buy from you. In addition, we’ll get clear on your business plan, income goals, and the offerings you need to generate that income.

We’re going to explore:

Creating a Drool-worthy Brand + Catchy Advertising
How to Effortlessly Attract Your Ideal Clients
Craft a Cohesive Story for You + Your Business with Compelling Copywriting
Mapping Out Your Client’s Journey from Joining Your List to High-End Offers
Figuring Out What You Want to Make in Your Business & How
And much more!Downloads:
Copywriting Cheatsheet Checklist
About Me Bio Guidelines
MMA Ascension Model
MMA What Can you Make
Marketing Plan Pre Assessment
Pricing Your Online Program MMA
Online Program Pricing Sheet
Your Branding Download
We Believe Download
Unofrgettable Impact Workbook

Resources:

VIDEO FOUR BRANDING BASICS RESOURCES
Simon Sinek:
If you haven’t already – make sure you watch the TED talk from Simon Sinek on your why: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action
He is also the author of “Start With Why” and this is where this conversation comes from.

Websites that have cool branding:
https://kriscarr.com/
https://divineliving.com/
http://www.melanieduncan.com/
http://www.kendallsummerhawk.com/
https://christinekane.com/
https://masterpeacecoaching.com/
https://sourcedexperience.com/
http://jennyfenig.com/

Marketing Practicalities + Websites

There are so many options for getting your online mojo on. Before you can make choices, you must have the basics in place – from your website to your autoresponder, Google Analytics, business credit cards, GDPR basics, social media and Facebook Ads accounts, pixels – the works, not to mention your financial and legal basics. We’ll walk you through exactly what you need and why so you’ll be ready to do advanced marketing. Plus we’ll be talking about the specific elements you must have on your website.

You’ll learn how to:

Choose the Right Marketing Tools to Run Your Business
Pick the Products + Programs for Your Basic + Advanced Marketing Strategies
Choose The Technical Programs You Need For Your Online Business
Put Your Financial and Legal Basics in Place
Lay Out Your Website For Online Business
And much more!Downloads:Build Your Foundation Checklist
Websites that sell checklist

Resources:

An article with you that talks more about the principles behind websites that sell: https://landerapp.com/blog/lander-academy-a-checklist-for-websites-that-sell/

A resource on these website tracking apps and plugins including Crazy Egg and Mouseflow:
https://www.wpbeginner.com/showcase/9-best-heatmap-tools-and-plugins-for-your-wordpress-site/

A way to add announcements to the top of your website with a Hello Bar:
https://www.hellobar.com/

Info on Push Notifications Apps:
https://neilpatel.com/blog/website-push-notifications-for-ecommerce/
https://webengage.com/blog/web-push-notification-guide/

INSPIRING WEBSITES

Here are some good homepages:

https://www.amyporterfield.com/
http://theprofitsweetspot.com/
https://katenorthrup.com/
https://www.lisashield.com/

These were designed by our fabulous Theresa Kibler for a couple of our Retreat Blueprint course members:
https://drjenniferkaron.com/
https://carolcretella.com/

Here are some examples of really cool About Me pages:
https://www.amyporterfield.com/about/
https://www.meghangilroy.com/about/

A cheeky Contact Page example:
https://www.wanderlustentrepreneur.com/contact-us/

Video Blog example that gets repurposed:
https://www.marieforleo.com/blog/

Examples of websites that sell that are organized in slightly different ways:
https ://kriscarr.com /
http://www.melanieduncan.com /
https://melissapharr.com /
https://www.marieforleo.com /
https://jeffwalker.com/
https://florabowley.com/

Examples of websites with good layouts:
https://www.morganarae.com/
https://bluemoonelise.com/
https://www.liveyourmessage.com/
https://michellebridger.com/
https://melissapharr.com/
https://stratejoy.com/
https://nomadcapitalist.com/

Best Video on Website I’ve Ever Seen!
https://www.youtube.com/watch?v=BztdixFbbE0

Great program focused website:
https://therealsambennett.com/prosperity/

Branding & Selecting Colors for your Website!
10 Super Useful Tools for Choosing the Right Color Palette
Trendy Web Color Palettes and Material Design Color Schemes & Tools
100 Brilliant Color Combinations and How to Apply Them to Your Designs
Color Palette Generator – great tools to figure out what colors complement a photo

Finding Your Credit Score/Report
For our US folks: Get your free credit reports here: www.AnnualCreditReport.com. You can also use a compilation service for free such as www.creditkarma.com.

Consulting with a lawyer on your business structure:
You may find one locally/on Google or you can use a service like LegalZoom.

Professional + General Liability Insurance:
In the US, you can go to your local insurance agent (the one that covers you for car and home insurance) or you can go online to http://www.hiscox.com. Internationally try AON http://www.aon.com/home/index.html

Checking + Trademarking Names:
USA: http://tmsearch.uspto.gov/
Australia: https://www.ipaustralia.gov.au/trade-marks
UK: https://www.gov.uk/search-for-trademark

Resources on being spam compliant:
USA: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
Canada: http://fightspam.gc.ca/eic/site/030.nsf/eng/home

Picking an autoresponder/CRM:
http://smartbusinesstrends.com/best-email-service-providers/
https://blog.hubstaff.com/5-best-autoresponder-services/ https://www.pcmag.com/article2/0,2817,2453354,00.asp

Blog with GDPR Info:
https://www.optimizepress.com/gdpr-practical-guide-to-compliance/

Wanderlust Entrepreneur’s GDPR Privacy Policy – and example for you to model but do make sure you edit to apply to you: https://www.wanderlustentrepreneur.com/privacy-policy/

Wanderlust Entrepreneur’s GDPR Terms + Conditions – and example for you to model but do make sure you edit to apply to you: https://www.wanderlustentrepreneur.com/terms-conditions/

Creating a good landing page:
https://www.leadpages.net/landing-pages

Setting up Google accounts + Google Analytics:
https://www.google.com/services/
https://www.google.com/business/

Facebook Business Resources for Pixels:
https://www.facebook.com/business/help/742478679120153

Live Chat App Comparison for WordPress:
https://themeisle.com/blog/best-live-chat-plugins-wordpress/

Customer Service App to Manage Emails:
For those of you who have team members, get a service like Zendesk https://www.zendesk.com/ (or other service) so any member of your team can reply.

Paypal business accounts:
https://www.paypal.com/us/webapps/mpp/set-up-paypal-business-account

Ecommerce:
If you have a credit card merchant account, a great WordPress plugin for taking money on your website is WooCommerce, but there are others https://woocommerce.com.

You’ll also need a gateway program to set up a way to transfer the money between your website plugin that takes the money and your bank, Authorize.net is our rec: https://www.authorize.net/.

Or you can get a processing service like:
https://www.merchante-solutions.com
https://stripe.com
https://worldpay.com

Sign documents electronically:
Adobe Docusign: https://acrobat.adobe.com/us/en/sign/free-trial-global.html

Deciding which social media platforms to use:
https://www.forbes.com/sites/kevinmurnane/2018/03/03/which-social-media-platform-is-the-most-popular-in-the-us

Freebies, Opt-ins + Landing Pages

Your head can spin when confronted with all the ways to drive traffic to your website as well as figuring out the technology for creating your opt in and landing pages, thank you pages, and sales pages… whew! In this module you’ll create a freebie that folks will actually sign up for and follow up email sequences that can generate real sales. How exciting will it be to see deposits in your account when you wake up in the morning?

You’ll learn:

How to Drive Traffic to Your Website
Designing an Enticing Freebie that Actually Converts
Creating the Perfect Landing Pages + Thank You Pages
Tying Your Promotional Pages + Technology Together Seamlessly
Problem-solving Where You are Losing Sales
And much more!DOWNLOADS:
Our top 50 Freebies
Preparing for Your Fabulous Freebie
Creating Your Fabulous Freebie
Landing Page Checklist
How to Market and Sellout Your Retreats Download
Five Steps for Creating Your Five Figure Retreat Download
How to Go on a Retreat Scouting Trip Download
How to 10x The Transformational Value of your Coaching
The Number One Way for increasing Your Profits and Traveling Worldwide
How to Dream, Design & Fill Your First Transformational Retreat
The Top 5 Steamin How Wanterlust destinations

RESOURCES:

Lead Pages TOP Landing/sales Pages (this article is SO worth reading):

https://www.leadpages.net/blog/2018-leadpages-award-winners/

The real winner for me is the “Get Hired” Sales Page: Stunning visuals, great text, perfect branding, excellent use of layout and flow.

The second best for me (and this would be a far second) would be the “AffineScore Bootcamp” sales page.

The winner of a LONG landing page would be the “I Heart Umami” page: great pictures, totally on brand, testimonials, two buttons.

Funnels – Sales Pages – Launching (Bonus: Intuitive Selling!)

Profitable online businesses have multiple email funnels and sales pages working 24-7, 365 days a year. You don’t want to spend money on Facebook ads if you don’t have a way to make this money back and this module will ensure that you are set up properly. We’ll cover what constitutes a proper funnel, how to write them, how the pieces all fit together, linking offers together, and how to create a sales page that sells. Plus we’ll talk about launching your offers and what you need to have in place.

Our system shows you:

The Secret to Profitable Online Businesses that Work 24-7/365
The RIGHT Way to Lay Out Multiple Email Funnels
The Key to Linking Together Your Funnels & Offers
How to Create Killer Sales Pages
What MUST Be in Place to Launch Your Products, Programs & Offers
And much more!DOWNLOADS:
Fun with Funnels Part One
Prepping Your Email Funnel Download
Welcome Funnel Clarity Call Examples
Welcome Funnel Low Mid Product Examples
Fun with Funnels Part Two
Evergreen Webinar Funnel Examples
Live Launch Webinar Funnel Examples
Retreat Live Event Email Funnel Examples
Pricavte Coaching Offer Emails

Sales Pages
Sales Page Prep Instructions
Live Event Sales Page Template
Retreat Sales Page Template
Launching Download
Launching Checklist
Promotional Calendar

Intuitive Selling Doanload
Sample Sales Script

RESOURCES:

SALES PAGES

Want more great tips on how to graphically lay our your sales page – especially for retreats and live events? Check out our Creating the Perfect Webpage. Download >> ‘CreatingthePerfectPageRBP.pdf’

List-Building Strategies + Webinars (Bonus: Summits!)

If you are going to be motivated and consistent in your marketing and grow a list and following, then you MUST pick a strategy that is right for you. In this module, you’ll learn how to narrow down your choices and actually implement your social media, webinar, blog, podcast, challenge, summit, or giveaway. Just imagine your smile as you see your marketing take off now that you have all the pieces working and in place! By the time you finish this module you’ll know and have everything you need to be a confident retreat marketing expert.

It’s time for:

Narrowing Down + Picking the List Building Strategy That’s Right For You
Understanding the Strategy Behind Social Media, Webinars + Blogging
Adding in Podcasts, Challenges, Summits or Giveaways
How to Write a Proper Blog + 50 Blogging Ideas
How to Write a Webinar That SELLS and Makes Money
And much more!DOWNLOADS:
List Building Part 1
ListBuilding Cheat Sheet
Top 50 Social Media Posting IdeasReverse Engineering Your Webinar
Fill in the Blank Webinar Templates
Sample Program Webinar Script
Sample Retreat Webinar Script

RESOURCES:

She came from Soviet Ukraine 25 years ago as a classical musician with zero knowledge of the business world, and has built multiple six and seven-figure businesses.

Today she’s passionate about showing entrepreneurs how to use simplicity as a growth strategy. Goodbye complexity and overwhelm. Hello simplicity, profits, and ease.

You can find her here: https://simplicitycircle.com

Examples of blogs:

The How-To Post
http://www.wanderlustentrepreneur.com/three-must-avoid-marketing-mistakes-retreat-leaders-make/
http://www.wanderlustentrepreneur.com/got-a-big-problem/

The List-Based Post
http://www.cnn.com/2015/05/15/health/running-camps-adults/index.html
https://goop.com/hotels/new-york-2/new-york/

The Curated Collection Post
https://www.alacra.com/blog/a-curated-list-of-articles-on-curation/

The SlideShare Presentation Post
https://www.act-on.com/blog/8-killer-tips-for-harnessing-the-power-of-slideshare/

The Newsjacking Post
https://blog.hubspot.com/blog/tabid/6307/bid/32898/Google-Rolls-Out-Knowledge-Graph-to-Make-Search-Results-More-Human.aspx

Facebook Marketing + Facebook Messenger Bots

Facebook. Personal pages, business pages, groups, posts, Livestreams, ads, custom audiences, retargeting, pixels, conversions, bots. Facebook is still the number one way to find customers online, with Instagram gaining ground fast. This robust module will walk you through step-by-step how to set up everything you need to be able to find your potential customers and turn them into buyers and beloved clients.
Together, we’ll work on:

How to Find Your Potential Clients Online and Turn Them into Buyers + Beloved Clients
Navigating the Facebook Universe with Confidence
The Differences between Personal Pages, Business Pages + Groups
Maximizing the Benefits of Posts + Livestreams
The Tutorial on Facebook Ads, Custom Audiences, Retargeting, Pixels + Conversions
And much more (Instagram – the fastest growing platform, anyone?)DOWNALOADS:
The World of Facebook Action List
Facebook Live Cheatsheet
Ten Great Actions ot Take on Facebook
Top 50 Social Media Posting Ideas
Personalized Marketing ScriptsStrategies
Facebook Messenger Bot CheatSheet

RESOURCES:

VIDEO ONE: THE WORLD OF FACEBOOK RESOURCES

Facebook Help and Training:
Facebook Help Center: https://www.Facebook.com/help/
The Facebook Blueprint for Business Owners: https://www.Facebook.com/business/learn

Information on getting a VA from the Philippines
https://blog.hubstaff.com/virtual-assistant-companies-in-the-philippines

Apps:
Skorr (social media scoring app): http://www.skorr.social/
Many Chat FB Messenger Bot App: https://manychat.com
Chat Fuel FB Messenger Bot App: https://chatfuel.com/

Podcasts & Articles:
Perpetual Traffic Podcast by Digital Marketer: https://www.digitalmarketer.com/podcast/perpetual-traffic/
Amy Porterfield Podcast – Episodes on Facebook: https://www.amyporterfield.com/amy-porterfield-podcast/
John Loomer: https://www.jonloomer.com/category/facebook-marketing-tutorials/
Why Use Bots? https://blog.hubspot.com/marketing/Facebook-bots-guide

FACEBOOK HELP + AD COMPANIES
If you want to start out small in Facebook ads – my recommendation is to talk to either Elena Zuban or get in touch with Mikhaela Levitas. Either may be helpful depending on how much you want to spend on ads.

Here is some information on Mikhaela:
I’m known as ‘Mix’. I am a recovering lawyer turned Facebook advertising whizz. I learnt all the insider tricks of the trade at Facebook in Auckland. I am a true believer of the alignment of the universe and totally blessed to be attracting aligned, heart-centered clients. Love my clients and love my team and love delivering results for both of them.

I’ve now been in the digital advertising world for the last 4 years starting with an Account Management role at Facebook in New Zealand. I then went on to start my own boutique agency serving the heart-centered information space and the Wellness Industry.

I’ve worked with some big clients in the personal development and coaching space like Deepak Chopra and Jeff Walker and many more.

My business partner is an engineer and a numbers man. So together we have all your creative and data needs met. When we aren’t working we love to travel the world and our adventures take us deep into the mountains and the oceans. We love to surf, climb, mountain bike, and hike in our free time.

I love the fast-paced, ever-changing digital marketing world. I love strategy, I love the synergy between the creative and technical. I love working with a smart team and helping businesses get their incredible messages out to the world. You can connect with me here:
Website: www.thefvnnel.com

Launching Your Online Program!

Sheri explains about launching using challenges and webinars in the first video and in the second video she discusses the three forms below. Happy launching!