You know that feeling when you first decided to lead retreats?
The excitement.
The vision.
The goosebumps.
You could practically see the transformations before they even happened.

But somewhere along the way… the sparkle dimmed.

Maybe you’ve spent months trying to fill your next retreat and feel like you’re shouting into the void.

Maybe you’ve poured your soul (and savings) into your retreat and find yourself having to reschedule it – again and again.

Or maybe you’ve run several beautiful retreats but feel strangely tapped out – instead of fulfilled.

If that’s you, I see you. And you’re not alone.

The Hidden Burnout No One Talks About

We often think of burnout as being “overwhelmed” or “too busy,” but for retreat leaders, it’s something deeper.

It’s soul fatigue – the exhaustion that comes from giving endlessly without feeling the energy return.

This is what I’ve been hearing lately from many retreat leaders in our community:

“I love my work, but I’m so tired of the promotional treadmill. It’s not why I got into this.”

“I’ve done everything right – brilliant content, a beautiful venue, powerful retreat trip landing page – and still, I can’t fill it.”

“I just don’t feel inspired anymore. It’s starting to feel like a grind.”

If that’s where you are, know this: it doesn’t mean you’re done leading retreats. It means something in your system, structure, or support needs to change.

Why the Magic Fades

💝You’re carrying too much alone.
Most retreat leaders try to be visionary, marketer, travel agent, and accountant – everything in one. That’s a recipe for burnout.

💝You’ve lost sight of your “why.”
When you first began, your focus was likely on transformation. But when you’re constantly chasing sign-ups, that deeper purpose can end up buried under stress and logistics.

💝You’re operating without a plan.
Passion can take you far—but without a promotional plan, it’s like running a race with your shoelaces tied together. Each launch drains you instead of building momentum.

💝You haven’t evolved your model.
Maybe you’re trying to run too many retreats—or using an outdated model that’s no longer sustainable. Sometimes less really is more.

Reigniting the Fire => How do you find your spark again?

✨ Pause before you push.
Step back and ask yourself: What part of this work truly lights me up? Maybe it’s designing the transformational experience – not the promotional part. Maybe it’s connecting deeply with participants – not managing logistics. Awareness is the first step to redesigning your business in a way that feeds you.

✨ Simplify.
Instead of running multiple retreats a year, focus on making one highly profitable, soul-aligned retreat that sells out with ease. When you put an end to chasing volume and start focusing on profitability and clarity, your energy returns.

✨ Have support.
You don’t have to do this alone. Whether it’s hiring a promotional expert, joining a community, or learning a proven strategy (like we teach in our Retreat Blueprint Program), support transforms everything. When you are no longer guessing, and instead implementing, confidence replaces burnout.

✨ Re-enchant your mission.
Remember the first retreat that changed you? The one that made you believe in this path. Reconnect with that memory. Your purpose hasn’t disappeared – you just have to ditch the mental clutter and invite it back in.

Remember: Burnout doesn’t mean your dream was a mistake. It means you’ve outgrown the way you’ve been doing things.

When you rebuild your retreat business from a place of strategy and alignment rather than exhaustion and hope, the magic always comes back.

Because the reality is – you’re not in this business just to lead another trip.

You’re in love with retreats to create transformation, for others and for yourself.

And that magic never really stops. It’s just waiting for your heart to rediscover the joy again. 💯

And when you’ve finished reading, I’d love to hear from you below:
Have you been feeling burnt out? And if so, what do you feel has contributed to feeling this way?

To your personal growth & evolution,
Sheri xo