Here’s why avoiding creating a marketing strategy for your biz is costing you the retreats (and income) you dream of…

Let’s have a 💝 heart-to-heart, retreat leader to retreat leader chat.

You’ve got a transformational retreat in the works. The destination is stunning. The itinerary is juicy. The experience you’re crafting? Next-level.

But when it’s time to start filling it… crickets.

You just sent an email to your email list (which you’ve been ignoring for months), you finally posted a couple of times to your social media, you paid for a couple of boosted posts (not a good strategy) – and nothing’s happening. Surprise, surprise!

Here’s why (and I say this with so much love): You haven’t been building your business to support your retreats.

Marketing Isn’t Just a Season – It’s a Daily Practice!

What I see all the time is this: retreat leaders get so focused on creating the retreat that they forget about building the business. They don’t like marketing, so they avoid it. They don’t have a content strategy, so their list goes stale. They forget to nurture their audience in between retreats.

Then, months later when it’s time to sell, they panic because:

• No one’s opening their emails.
• Their social media posts are reaching 27 people (and half of them are bots).
• They’ve got a gorgeous sales page… and no one to send it to.

You can’t fill a retreat from an empty well. And hoping that the Universe will deliver the perfect participants without doing your part? That’s not manifesting –  that’s magical thinking.🔮

Your ability to fill your retreat depends on one thing: do you have enough people who know, like, and trust you right now who are ready for what you’re offering?

That means you need to:

• • Grow your list consistently (not just before launching your retreat)
  • Show up online in a way that’s aligned with your brand and energy
  • Share value year-round so your people stay engaged
  • Invite people into your world before you invite them into your retreat

If you only show up when you want to sell something, your audience will feel that. But if you’ve been there all along – teaching, connecting, storytelling, serving—when it comes time to promote, they’re already warm and waiting.

Build Now, Fill Later

Think of it this way: everything you do in your business now is what fills your retreats later.

You don’t build a bonfire in the middle of the night and expect it to light up the woods instantly. You gather kindling. You nurture the spark. You keep feeding it. And eventually, you have something that can light up the sky.

Your business is the bonfire. And your retreat is one of the bright sparks it creates.

Sheri’s Final Thoughts…

If your retreat is your dream offering… then your business is the sacred container that makes that dream real.

So yes—tend to it.
Feed it.
Market it.
Show up even when no one’s clapping (yet).

Because when the time comes to sell your retreat, you’ll be so grateful you did.😁

So now that we’re 100% clear on the need for a solid marketing plan for your business – I’d love to help you create that plan during our upcoming Croatia Cruise Mastermind, August 22-29th!

What if, in just ONE week, you could have a plan in place to add an extra 100k or more to your income this year? (Do I have your attention yet?)

Now imagine that week happening on a private yacht, sailing through the crystal-clear waters of the Adriatic Sea, with the sun on your face, a warm breeze in your hair, and a small, powerful group of entrepreneurs by your side.

And trust me, this isn’t just another retreat. It’s a true life and business reset.

What You’ll Walk Away With:

• Fresh clarity on your next business moves – and the time and space to finally think big again.

• Powerful connections with heart-based, 6- and 7-figure entrepreneurs who “get” you – and just might become your next JV partners or lifelong biz besties.

• Feedback and insight on your biggest challenges, from a small mastermind group that’s been hand-picked for depth, warmth, and experience.

• Renewed creativity and purpose that only comes from stepping out of the grind and into something completely extraordinary.

PS: This isn’t a cruise ship – it’s a 161-foot private yacht with just 18 beautiful staterooms. You’ll wake up each day to gourmet breakfasts, sun-drenched decks, and panoramic views of the Croatian coastline.

There’s space to stretch out and relax, spots to have quiet 1:1 conversations or journal, and group areas where we’ll gather for our daily mastermind sessions. You’ll feel supported, inspired, and fully taken care of every step of the way.

This is a chance to step into a new chapter of your business – surrounded by people who will challenge you, celebrate you, and support you long after we dock.

👉 Get all the info here and reserve your stateroom